Social Media & Your Brand

Presented by Ken Bator

This webinar uncovers the ways in which your brand should be utilizing social media, along with best practices and tactics to help create a strategy that works.

Highlights

Over the past decade, many organizations have jumped in head first into the social media pool. Some hope that doing so provides the silver bullet that turns around a struggling marketing plan. The fact is that social media is not a quick fix. It is one of many tactics if used properly within a cohesive marketing mix that can help tell your unique brand story.

Takeaways

• How social media fits into the overall brand, culture, and strategy alignment.
  
• How to include social media properly into your marketing mix.
  
• Delivering a consistent and effective brand message via social media.
  
• How to promote and sell through education.
  
• Which social media platforms to use.
  
• Getting staff involved in your social media efforts.
  
  

Who Should Watch

CEOs and executive staff, Marketing professionals, Future leaders